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A focused 15-day trial built around the work the Behr team already does. Cleaner listening, faster reporting, and the answers leadership is about to ask for.

Short and structured so the trial does its job. Each touchpoint is a working session against your real questions, not a feature demo.
Environment walkthrough, set the two reports we're building first, confirm which teammate joins the next session.
15-minute build session. Bring a half-finished dashboard or a question. We co-edit live so you leave with usable output.
Review the dashboards we built together, identify what stays, set the path to the FY27 budget submission.
Everything scoped in our working sessions is in. Paid, earned, and owned in a single workspace, with Mira on top.
Paid, earned, and owned across Instagram, Facebook, X, TikTok, YouTube, Pinterest, and LinkedIn. Author Segments, Owned and Paid Analytics, Benchmarking. Original-post links on every row. Spam authors filtered at the Boolean layer.
The AI layer baked into the platform. Ask a question in plain language, get a cited answer, build a chart from the answer. Custom data uploads for color libraries. Spike detection alerts for the next surge moment.
Weekly customer success office hours, the Meltwater Academy course library, on-demand help center, and direct access to the team. The trial is staffed, not self-serve.
One workspace seeded with Behr DIY, Behr Pro, the three named competitors, and the search architecture the team already maps to.
Listening is only as clean as the Boolean and the filters around it. These are the patterns we'll set up together in week one so everything else compounds.
Master query plus layered sub-queries, noise excluded at the Boolean layer, saved filters that every dashboard inherits.
The PEO suite turns three disconnected dashboards into one. Campaign-level paid tagging, original-post links on owned, news and broadcast on earned.

Mira reads your data, cites its sources, and writes the executive brief. Built off the same chat experience as ChatGPT, enriched with all of the platform's signal.
Drop in to a live customer success session any week of the trial. Bring a half-built dashboard or a real question and leave with an answer.
Real cuts from the trial workspace. Reputation health, competitive landscape, Mira's read on the chatter, and the 15-day plan to act on it.
Homeowners and HOAs debate switching between Behr and Sherwin-Williams, with uncertainty about product superiority and application outcomes.
Users frequently request guidance on color choices, especially for accent walls and living spaces, with concerns about undertones and room brightness.
Users report that Behr Deck Over performs well if surfaces are meticulously cleaned and prepped. The negative reviews that surface most often are attributable to poor prep, not product.
Consumers struggle to match Behr's flat and eggshell finishes to builder-grade paints, seeking advice on alternatives and optimal sheen.
Mixed reviews on Behr's cabinet paint, with some recommending specific product lines and others suggesting alternative primers for best results.
Log in. Open the Reputation Health dashboard. Validate the +13.6% volume and +28.59% sentiment lift against the team's current view. If the numbers feel right, the trial is doing its job.
Build a dashboard from scratch in the Learn, Spark, Lead, Hype taxonomy. Bring it to office hours and we co-edit live. Bring an agency partner or teammate so the broader team is hands on.
Forward one Mira-built executive brief on the Sherwin-Williams SOV gap to a senior leader. Their reply opens the broader rollout conversation. We wrap on June 15 with a clear go-forward.
Curated links, videos, and live training. Open the right tab while you work and the trial does the talking.
The trial works best when we're talking. Open the Zoom room mid-week, drop a note any time, or save it for office hours. Whichever's easiest.