Meltwater × Behr
Meltwater for Behr · June 1 – June 15, 2026

Intelligence you can act on, in your hands.

A focused 15-day trial built around the work the Behr team already does. Cleaner listening, faster reporting, and the answers leadership is about to ask for.

Social Listening Advanced
Mira Studio AI
5 platform users
Live office hours included
Your trial at a glance

Three touchpoints. Fifteen days. One workflow.

Short and structured so the trial does its job. Each touchpoint is a working session against your real questions, not a feature demo.

Today · Live

Trial kickoff

Environment walkthrough, set the two reports we're building first, confirm which teammate joins the next session.

Monday, June 1 · 1:30 PM CT
Mid trial

Working office hours

15-minute build session. Bring a half-finished dashboard or a question. We co-edit live so you leave with usable output.

Week of June 8
Trial wrap

Trial offboarding

Review the dashboards we built together, identify what stays, set the path to the FY27 budget submission.

Monday, June 15
What's included

The full listening, reporting, and AI stack for 15 days.

Everything scoped in our working sessions is in. Paid, earned, and owned in a single workspace, with Mira on top.

01

Social Listening Advanced

Paid, earned, and owned across Instagram, Facebook, X, TikTok, YouTube, Pinterest, and LinkedIn. Author Segments, Owned and Paid Analytics, Benchmarking. Original-post links on every row. Spam authors filtered at the Boolean layer.

Cleaner listening across the full social and earned stack
02

Mira Studio

The AI layer baked into the platform. Ask a question in plain language, get a cited answer, build a chart from the answer. Custom data uploads for color libraries. Spike detection alerts for the next surge moment.

The diagnostic engine for the moments that matter
03

Live training and support

Weekly customer success office hours, the Meltwater Academy course library, on-demand help center, and direct access to the team. The trial is staffed, not self-serve.

A platform you do not have to figure out alone
What's connected

Built around your handles, your competitors, and the five searches that matter.

One workspace seeded with Behr DIY, Behr Pro, the three named competitors, and the search architecture the team already maps to.

Workspace
Behr Paint
Single workspace · Behr Pro separation parked until paid
Behr DIY
@behr · @behrpaint
IG, FB, X, TikTok, YouTube, Pinterest, LinkedIn. Owned analytics with Content Bucket pivots aligned to the existing Behr taxonomy.
Behr Pro
Pro handles
Pro-focused profiles connected in the same workspace. Filtered views available so the Pro team sees Pro data only.
Competitive set
Monitored
Sherwin-Williams, Benjamin Moore, Valspar. Share of voice, sentiment, and creator leaderboards across IG, FB, and TikTok.
5
Platform users
10
Owned profiles
10
Monitored competitors
5
Starter searches
Foundations

Three habits that separate a usable dashboard from noise.

Listening is only as clean as the Boolean and the filters around it. These are the patterns we'll set up together in week one so everything else compounds.

L

Listening that stays clean

Master query plus layered sub-queries, noise excluded at the Boolean layer, saved filters that every dashboard inherits.

  • @behr and @behrpaint master query, with unrelated brand collisions and spam authors excluded day one
  • Sub-queries for Color of the Year, Marquee, Dynasty, PaintTok, competitive SOV
  • Saved filter: video views ≥ 500, engagements ≥ 10, sponsored = false
  • Spike detection alert on the master so the next surge is diagnosed in minutes
Getting started with Explore
P

Paid, earned, and owned in one report

The PEO suite turns three disconnected dashboards into one. Campaign-level paid tagging, original-post links on owned, news and broadcast on earned.

  • Meta Paid, TikTok Paid, LinkedIn Paid live in Unified Dashboards
  • Owned posts with the original-post link and repost de-duplication
  • Earned media scope available when the PR team is ready to plug in
  • Reports export to XLS with your column list intact
Getting started with Analyze

Mira for the questions you'd otherwise ask people

Mira reads your data, cites its sources, and writes the executive brief. Built off the same chat experience as ChatGPT, enriched with all of the platform's signal.

  • Diagnose a comment surge in minutes, not an afternoon
  • Build a Reddit GEO and AIO baseline on "blue paint" before the next test
  • Custom upload of your color list so Mira understands paint-specific context
  • Executive briefs for senior leadership, fully cited and forwardable
Getting started with Mira
T

Live training and weekly office hours

Drop in to a live customer success session any week of the trial. Bring a half-built dashboard or a real question and leave with an answer.

  • AMER Office Hours run weekly inside the Meltwater community
  • Self-paced Academy courses on Explore, Mira, and AI prompt writing
  • Full help center with searchable articles and videos
  • Direct path to your account team for anything not covered above
Reserve a weekly office hours seat
In practice · Live data, last 30 days

What it looks like in your environment, today.

Real cuts from the trial workspace. Reputation health, competitive landscape, Mira's read on the chatter, and the 15-day plan to act on it.

Reputation health · Last 30 days
behr paint
Total mentions
Last 30 days · Mentions
4.22K
▲ 13.6%Previous period 3.72K
Net sentiment
Last 30 days · Net sentiment
+28.59%
▲ 4.44ppPrevious period +24.15%
Sentiment mix
Positive 1.3K · Neutral 2.83K · Negative 89
31%
positivePinterest leads positive (1.23K)

Positive mentions

AI positive and negative analysis · auto-generated
  • Many posts mention Behr paint colors and their positive effects on spaces
  • Home transformations and makeovers using Behr paint, showing versatility and quality
  • Behr in practical projects: garage makeovers, exterior surfaces, accent walls

Negative mentions

Watch list for the issues team
  • Mixed opinions on specific colors (Creamy Mushroom, Rusty Gate)
  • Recurring complaints about paint coverage on certain product lines
  • Application difficulty surfaces in DIY communities (Reddit primarily)
External share of voice · Last 30 days
Paint category · 7 brands
1
Sherwin-Williams
43.1K
54.3%
2
Benjamin Moore
24.6K
30.9%
3
PPG
5.55K
6.98%
4
Behr You
4.22K
5.31%
5
Valspar
1.34K
1.68%
6
Dutch Boy
386
0.49%
7
Glidden
263
0.33%

The gap

What the bar chart says out loud
  • Sherwin-Williams owns more conversation than the next three brands combined
  • Behr ranks 4th with 5.31%, behind PPG, on a smaller budget than both top two
  • The category has room. There is no 50/50 fight here. There is a category leader and a tail.

Where Behr can move the number

Diagnosed from the chatter, not the chart
  • Pinterest is the strongest positive surface. Lean into it.
  • Color of the Year and Color Trends are the highest-leverage SOV moments
  • Reddit is the largest negative-volume risk. Spike alerts here pay back fast.
Mira insights · Social chatter analysis
"Social chatter around Behr Paint is dominated by practical advice, product comparisons, and color selection dilemmas. Sentiment leans positive when users follow proper prep steps, with negative spikes tied to application challenges and brand comparisons."
Key findings

01Brand switching and comparison

Homeowners and HOAs debate switching between Behr and Sherwin-Williams, with uncertainty about product superiority and application outcomes.

Reddit2026-05-26competitive switching

02Color selection anxiety

Users frequently request guidance on color choices, especially for accent walls and living spaces, with concerns about undertones and room brightness.

RedditBlueskyYouTube

03Surface prep drives sentiment

Users report that Behr Deck Over performs well if surfaces are meticulously cleaned and prepped. The negative reviews that surface most often are attributable to poor prep, not product.

Redditapplication coaching

04Finish and sheen confusion

Consumers struggle to match Behr's flat and eggshell finishes to builder-grade paints, seeking advice on alternatives and optimal sheen.

Redditproduct education

05Cabinet paint performance

Mixed reviews on Behr's cabinet paint, with some recommending specific product lines and others suggesting alternative primers for best results.

RedditXcabinet line
Risk radar
Live from the chatter · monitored across IG, Reddit, X, Pinterest, Bluesky, YouTube
Competitive brand switching
Medium
Worsening
Track competitor mentions, respond with comparative product education
Product application frustration
Medium
Stable
Monitor for recurring complaints, escalate educational content
Cabinet paint critique
Low
Stable
Address product-specific concerns, highlight best-use cases
Finish and sheen confusion
Low
Stable
Clarify product lines, provide finish-matching guides
1

Week 1 · Get hands on

Log in. Open the Reputation Health dashboard. Validate the +13.6% volume and +28.59% sentiment lift against the team's current view. If the numbers feel right, the trial is doing its job.

Behr team
2

Week 2 · Build it your way

Build a dashboard from scratch in the Learn, Spark, Lead, Hype taxonomy. Bring it to office hours and we co-edit live. Bring an agency partner or teammate so the broader team is hands on.

Behr team plus one
3

Wrap · Make it forwardable

Forward one Mira-built executive brief on the Sherwin-Williams SOV gap to a senior leader. Their reply opens the broader rollout conversation. We wrap on June 15 with a clear go-forward.

Behr team plus Meltwater
Your resource library

Bookmark this page. Everything you need lives here.

Curated links, videos, and live training. Open the right tab while you work and the trial does the talking.

02
Mira Studio · the AI teammate
Prompting, projects, and forwardable briefs
Prompt to paste into Mira this week
"Build a share of voice comparison in a pie chart and a line graph comparing Behr, Sherwin-Williams, Benjamin Moore, and Valspar for the past 90 days. Cite sources and flag the biggest gap."

Questions, anytime.

The trial works best when we're talking. Open the Zoom room mid-week, drop a note any time, or save it for office hours. Whichever's easiest.

Email Keifer Open Zoom room
01 Trial timeline 02 What's included 03 What's connected 04 Foundations 05 In practice 06 Resource library 07 Contact Keifer